By Dana Hull and Matt O'Brien
San Jose Mercury News, November 6, 2012
Proposition 37 advocates relied on social media and a strong grass-roots campaign in hopes of making California the first state in the nation to require a "genetically modified" label on a host of food products, from breakfast cereals to tofu.
But supporters were outgunned by a highly organized "no" campaign, which poured $46 million into defeating Proposition 37 and blanketed the state with advertising. ...