By James Moore
September 22, 2009
Although Glenn Beck's show has been deserted by 62 of America's corporate titans, the likes of Tesco, Diageo and Kellogg's UK continue to advertise during the programme when it is screened on the Sky TV platform in Britain.
He is the baby-faced television assassin who makes even his colleagues at the notoriously right-wing Fox News Channel look like simpering liberals. But while Glenn Beck's show has been deserted by 62 of America's corporate titans, the likes of Tesco, Diageo and Kellogg's UK continue to advertise during the programme when it is screened on the Sky TV platform in Britain.
Beck has sparked controversy in the US by accusing Barack Obama of racism and claiming that the President has "a deep-seated hatred for white people". His incendiary comments have been blamed for adding an ugly undertone to US political debate and prompted the pressure group Color of Change to call for an advertising boycott of his show.
So far, the call has been heeded by blue-chip companies including Wal-Mart, which owns Asda in the UK, the telecoms giant AT&T, Campbell's soups, Bank of America and Capital One. More are expected to follow suit this week.
Last night, James Rucker, the executive director of Color of Change, urged British companies to follow the lead of their American counterparts.
In response, Tesco, which has also faced controversy in the US over labour practices at its Fresh&Easy chain, said:
Kellogg's UK said it would review its advertising on Glenn Beck. Diageo, which uses the show to advertise Guinness, did not return calls.